Now, the world’s population has risen to a little more than 6.8 billion people, and it is said that the number of people who enjoy the same level of life as we do has increased to approximately 2 billion people. It’s also reported that a further 2 billion are waiting in the wings. If the number of consumers hits 4 billion, the earth’s thin skin will be blown off. When we had this discussion, we thought again about the ‘simplicity’ that had been prized by the late creator Ikko Tanaka, who built the MUJI concept. That is, the way of thinking that says ‘this will suffice.’ Simple is good. Resources should be used as little as possible. It’s not a matter of being resigned to something, but rather of wanting to make things that ‘will suffice’ while being full of self-confidence. Since ancient times, Japanese people have specialized in holding back personally for the sake of their surroundings. This is the ‘this will suffice’ concept.
Masaaki Kanai, MUJI President (via hikikogal) —